Brazil and Switzerland Drive Airbnb’s Travel Evolution in Spring 2025 with Unparalleled Solo Journeys, Soft Travel, and Pet-Welcoming Stays

Sunday, March 2, 2025

As the 2025 travel season begins, Airbnb’s latest insights highlight two dominant trends shaping spring vacations. Solo travel is booming, with individuals embracing a slower, more mindful approach focused on relaxation and personal well-being. At the same time, more travelers are bringing their pets along, redefining “soft travel” by prioritizing comfort, companionship, and pet-friendly stays.

Top Destinations for Spring Travel

This spring, travelers are gravitating toward culturally rich cities and stunning coastal escapes. Trending hotspots include the vibrant beach town of Ubatuba, Brazil, and the charming city of Basel, Switzerland. These destinations reflect a growing desire for immersive and picturesque getaways.

According to Airbnb’s latest data, solo travel searches have skyrocketed by 90%, with the average trip length for solo travelers extending to 17 nights. Additionally, there has been a 40% rise in searches for pet-friendly accommodations, indicating that more travelers are seeking companionship from their furry friends while exploring new places.

The Rise of Soft Travel

Soft travel is all about prioritizing comfort, relaxation, and well-being. This trend is influencing the way travelers choose accommodations and experiences, with a focus on creating a home-away-from-home atmosphere.

• Comfort-first stays – Travelers are selecting cozy, inviting spaces that offer a sense of warmth and tranquility.
• Luxury amenities – Features like fireplaces, plush bedding, and hot tubs are high on the list for enhancing relaxation.
• Wellness retreats – Stays that incorporate yoga, meditation, and spa treatments are gaining traction among those looking to recharge.

Slow Travel: Embracing the Journey

Slow travel is gaining momentum as more travelers seek meaningful and immersive experiences rather than rushing from one destination to another.

• Cultural immersion – Travelers are embracing local cultures by indulging in authentic cuisine, participating in regional traditions, and engaging with local communities.
• Hidden gems – Rather than sticking to tourist hotspots, many are opting for lesser-known destinations that offer unique and off-the-beaten-path experiences.
• Sustainable choices – Eco-conscious travel is a priority, with travelers selecting sustainable accommodations, using environmentally friendly transport, and choosing ethical tourism experiences.

Other Key Travel Trends for 2025

Beyond solo and slow travel, several other trends are shaping how people are planning their spring vacations:

• Multigenerational family travel – More families are vacationing together, with grandparents, parents, and children creating shared experiences.
• Pet-inclusive stays – The demand for pet-friendly accommodations continues to rise as more travelers bring their pets along.
• Digital detox retreats – Some travelers are intentionally disconnecting from technology, choosing destinations that offer peace, quiet, and a break from constant screen time.

As spring 2025 approaches, the evolving travel landscape reflects a shift towards more conscious, fulfilling, and personalized experiences. Whether embarking on a solo retreat, exploring with a furry companion, or opting for an eco-friendly getaway, travelers are redefining what it means to explore the world.